For anyone who has shown horses in Europe, the answer to this question is a no-brainer. Europeans transport their horses in very comfortable motorized vehicles. They've been doing it for decades. Called horse boxes, this transport gets everyone to the show grounds easily and efficiently.
The last decade has seen the evolution of more luxurious people accommodations along with the horse box. The similarity to an RVing in the U.S. is immediately apparent. It's like a "toy-box" only you can transport your horses. Well, it's more than a toy-box. The cargo can be upwards of 9,000 pounds and it's live and moves.
That's why it's important to have a really, good manufacturer and an excellent truck. The American horsemen/women get excited when they see the European version. They get even more excited when they learn it's being built on a Volvo truck.
This Coach is everything RVing is and more. It's the comfort, security and flexibility you can have at the horse show. No more trusting your horses' care to someone else. No more commercial haulers. No more bringing 2-3 horse trailers and a motorhome so you can stay on grounds.